Building modern beauty brands with momentum. Designed to be loved, proven to sell.

 
An award-winning Australian product designer, Alex Liddy built her career creating commercial ranges people love using every day, blending standout design with real-world performance,and often being first to market in emerging categories.

After years of developing products at scale and partnering with leading global retailers, Alex brought that same “built to sell” mindset into beauty - launching Ciroa Beauty under Jamesly Group. The result: scent-led body care designed to turn everyday showers into a ritual, with formulas and packaging made to win on shelf and online.