Jamesly Group is an Australian brand group building modern consumer brands that make the everyday feel elevated. We create products where design, performance, and commerciality meet, obsessing over the details that matter: scent, texture, packaging, and the moments people repeat daily. Our first brand, Ciroa Beauty, has become an international success story. What started as scent-led body care range has grown into a loyal global community of 150k+ across our platforms, expanding beyond Australia and earning repeat demand with collections designed to win both online and on shelf.
We Are Brand-Led
Every brand we build starts with a clear point of view and is brought to life the same way: design-led, commercially disciplined, and engineered to earn repeat demand. We don’t launch on guesswork. Our approach has been proven through Ciroa Beauty’s growth giving each new launch the advantage of a tested playbook: sharp positioning, products that perform, content that converts, and a community-first growth engine built to scale.
We Champion Creativity & Innovation
We believe the best brands are built where creativity meets rigour. We turn bold ideas into products, campaigns, and experiences that feel fresh, relevant, and worth talking about. We innovate with intent, refining formulas, packaging, and the customer journey through testing, fast iteration, and real customer feedback. From creative concepts to performance marketing, we move quickly, learn quickly, and keep raising the bar so every launch is distinctive and commercially strong.
We Drive Impact
We build with purpose and measure what matters. Every initiative is designed to create real outcomes: better products, stronger customer love, and sustainable commercial growth. We focus on high-leverage work, move fast with clear accountability, and make decisions grounded in data and customer insight. Impact, to us, is delivering consistently: launches that perform, experiences that convert, and brands that earn loyalty over time.
We Are High-Touch
We’re built on personal connection and high-touch service. We believe where we show up and how we show up matters just as much as what we create. That’s why we focus on a curated, customer-first omnichannel experience, thoughtful, responsive, and designed to feel elevated at every touchpoint.
Jamesly Group is built for focused, long-term growth. Starting with Ciroa Beauty and expanding into future brands with the same proven playbook. Our leadership brings deep experience across product creation, brand building, retail partnerships, and go-to-market execution, with a people-first approach to how we build, serve, and scale.
We’re united by shared values that keep us clear, consistent, and customer-obsessed as we grow. They guide how we create, launch, operate, and show up every day.
Respect for the individual
Uncompromising quality
Fearless persistence
Generosity of spirit
Ethics and integrity
Highest aesthetic standards
Our People
Our team brings together a wide mix of skills across brand, product, operations, retail partnerships, and digital growth - united by one thing: we’re proudly 100% women. We back entrepreneurial thinking at every level, move fast, learn constantly, and grow through real hands-on opportunities. To explore career opportunities with Jamesly Group, visit our Careers page.
Our Operations
With a global vision and local insight, Jamesly Group is headquartered in Sydney (Bondi Junction). We are also building a team based in the UK.